12 quotes for the small business marketing bible

From genre to genre, famous and non-famous people alike have summarised some of the core values and expert tips of marketing in simple yet effective comments.

We've put together a list of our 12 favourite quotes that capture that expertise in snappy sentence or knowledgeable short paragraph.

Tom Fishburne, marketing cartoonist "The best marketing doesn't feel like marketing."

Bruce Springsteen, legendary musician "The audience is not brought to you or given to you; it's something that you fight for. You can forget that, especially if you've had some success. Getting an audience is HARD. Sustaining an audience is HARD. It demands a consistency of thought, of purpose, and of action over a long period of time."

Don Draper, TV character in series Mad Men, acted by Jon Hamm "When you don't like what's being said about you, change the conversation."

Jakob Nielsen, Principal of Nielsen Norman Group "A bad website is like a grumpy salesperson."

John Steinbeck, Author "Your audience is one single reader. I have found that sometimes it helps to pick out one person - a real person you know, or an imagined person - and write to that one."

Henry Ford, Founder of Ford "You can't build a reputation on what you are going to do."

Jason Fried, Co-Founder of 37Signals "There's nothing wrong with staying small. You can do big things with a small team."

Marissa Mayer, President of Yahoo! "Success is never getting to the bottom of your to-do list."

Jony Ive, Senior VP of Design at Apple "It was very easy to be different, but very difficult to be better."

Olga Mizrahi, Author of Sell Local, Think Global "Local is no longer strictly defined by geography."

Albert Einstein, Scientist "Creativity is intelligence having fun."

Joe Chernov, marketer based in Boston "Good marketing makes the company look smart. Great marketing makes the consumer feel smart."