Go into as much detail as possible so we understand fully what we need to base our service around.
If you have no purchasers of your product, describe what your target market is looking for.
Are they typically happy or sad when purchasing the product? Are your market skeptical, in a certain frame of mind? Do they have certain traits at work, after work, with family that are important to your business' appeal?
For example, a business selling Fishing Rods could have a target market interested in fishing, boats, the ocean, outdoor activities etc.
Think tone, language, volume, warmth etc.
If you're not sure, select three businesses in your industry that you use as a benchmark for your business, or leave blank.